So, a life storm has upended your world and your business…

Life storms can be scary, shocking, and come out of left field.

They come in so many shapes and sizes – grief, loss, illness, tough work situations, abusive relationships, estrangement – the list goes on.

Whatever life storm you’ve gone through, it is likely to have shaken your world and things which used to comfort you just aren’t working anymore. You’re feeling anxious and low because the storm shattered your illusion of safety. And your body is also feeling the strain – this may manifest in aches and pains, tension, or perhaps a chronic condition like insomnia, migraines or IBS.

And on top of all of that, you’re really worried about your business. You’re trying to keep all the balls in the air, but when you’re feeling this lost and disorientated, it’s a tall order. You’re deeply tired, and it takes all the energy you can muster just trying to keep the show on the road.

Things you used to do with ease are now a real struggle. Making decisions has suddenly become way more complex. You may already be suffering from burnout, or be worried that’s just around the corner. You wonder why you can’t just cope the way everyone else seems to…

But the truth is, the things we’re generally taught in life just don’t equip us for these big life storms. We don’t talk about them, and we haven’t been given a half-decent road map to help us navigate this unfamiliar terrain.


Introducing… Nurturing Self and Business in the Storm

How to look after yourself and the precious business you have built up after a life storm hits

In this $9 course:

  • I’ll introduce you to my framework showing you how to Sing after the StormTM

  • I’ll share the key components we need to Sing after the Storm – Calm, Confidence & Calling – and explain the significance of these for you and your business when you are the entrepreneur running the show

  • I’ll give you key steps you can take now, to help stabilise you and safeguard your business - so that both can thrive into the future!

It’s all too easy to be a rabbit in the headlights, and just hope that if we keep forging ahead, all will somehow be well…but without appropriate strategies in place to help us navigate this unfamiliar terrain, we may well burn ourselves and our businesses out.

I’ll show you vital ways to smooth that path! I’m not saying that navigating life storms is easy, but we can take active steps to embrace the adventure creatively, even if it absolutely isn’t the adventure we would have chosen.

Hello, Alexandra here!

I’ve experienced many life storms and have

built a new business during the latest one…

I’m an Author, Musician and Certified Life Coach with particular training in trauma informed work, and grief and loss.

I’ve been through more storms than I care to remember. PTSD from a traumatic stay in hospital as a teenager. Devastating long-term insomnia. Two forms of Obsessive Compulsive Disorder. Chronic anxiety that just seemed to get worse over time. Losing my mother too soon to cancer. Very tough work situations.

That’s a lot of storms for one person. Thin slivers of hope that there had to be a light at the end of this tunnel kept me going. True, the storms left me feeling battered and bruised – but, over time, I also developed a stronger and stronger sense of my true self.

I began to notice a pattern in how we can grow, even after we’ve experienced such devastation. I built my sense of inner calm and confidence, and began to discern the true calling on my life.

I gave up my successful London career, trained myself up and built Damsel Not In Distress, a company designed to empower others through their life storms, from the ground up. This was all while I was going through my biggest life storm to date. Estrangement from my emotionally abusive and alcoholic father, followed by his death last year.

So I know what it is to walk the entrepreneurial path during a life storm. And I want to share my experiences and the knowledge I have built up with you.

Here's what you'll get for just $9

The SING Framework

Your pathway to singing after the storm, which means to find your voice in the wake of the storm, to discover your life’s song & sing it with gusto!

Key components we need

We need to foster our Calm, Confidence and Calling in the wake of the storm - I'll share the opportunities and the challenges you may uncover in these areas in your business.

ways to take action now


It's important to look after yourself and the business you've built up with so much love and skill. I'll give you tools and journalling prompts to enable you take action.

You'll receive...

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Bite-sized videos

This course is broken up into smaller chunks to make it easier for you to watch it when you have time

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A beautiful guide

The accompanying workbook sets out the key information and journalling prompts to guide your actions

In case you have some more questions...


But I already feel frazzled coping with my life storm, how will this really help me?

I really hear you…it’s exhausting. In my experience, there are key actions which you can take which will really move the needle in terms of how well you can cope with and journey through your life storm. I’ll show you how to take these actions efficiently to make a real difference in your
life and business.

Will your course cater for my particular life storm?

While each person’s life storm and journey are unique, I’ve identified some key stages that we tend to go through – Storm-Ignition-Nerve-Genius.
This is meant to be a map to help you navigate on your way, to give you a sense of how the path will unfold in broad terms – and the implications for you and your business.

How long do I have to do this course?

You’ll get the course materials straightaway, and you’ll have lifetime access!

Can I get a refund if I change my mind?

Because you get instant access to all the materials upon purchase, we do not offer refunds.